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Adidas Calling All Creators

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CALLING ALL CREATORS  Calling all creators was a strategic marketing plan from Adidas to get everyone involved in the creation of new products mainly focusing on footwear and apparel. By saying everyone I mean it, at first I was a little skeptical on what that meant too, especially since their first video was not the most clear. As the campaign grew and became bigger more videos about it were uploaded to Youtube giving us more details and hype about it. Their first video consisted of athletes, and artist walking into a room with crazy dramatic music playing in the background, and crazy zooming in and out of their best selling most hyped and upcoming shoes.  So what did I mean when I said "everyone" earlier, well like I stated before Adidas kept releasing more of these videos and now they aren't just based around super well know celebrities, now they portray us , the average athletic, creative, mindful generation, shooting scenes in what appears to be a college,
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Adidas Future Craft 4D

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Adidas finally decided to release the shoe of the future, this 4D printed shoe has long been awaited, Adidas gave us a mere tease last April, 2017. Only 300 copies of this sexy shoe were released to friends and family for corporate employees, needless to say that some took the opportunity and resold them, the average resale price was ~3,000 dollars. The marketing behind this amazing shoe was incredible, this shoe has been marketed years before the first tease release. Once this shoe appeared in the market secretly it was given the nickname "the shoe of the future" no one had never seen something like it before, the subtle marketing behind it wasn't subtle at all once everyone started talking about it, its uniqueness, sleekness, and comfort. While this shoe looks stunning What makes it even better is the technology behind it. This shoe is what Adidas talks about in their value propersition on reducing waste, this shoe's midsole is created by using light and oxygen!
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HM apologizes for 'monkey' image featuring black child

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HM is world wide brand that has a lot of power when it comes to exposure. On Jan.8.2018 the mega industry took a huge hit with a horrible marketing "accident". When releasing a new hoodie with a slogan of "Coolest monkey in the jungle" paired with an African American child was not good for the company, this created a massive out roar not just from regular consumers but also by their endorsed partnerships including Canadian singer the weekend, and American signer G-Eazy. Both of these artist and many more celebrities addressed this problem in their personal social media accounts by either posting a picture of the young child wearing crown with the same color hoodie but changed the slogan to "Coolest king in the world", or by creating a tweet. After much hate and criticism HM quickly issued an apology, saying that everyone criticizing them was absolutely wrong, explaining how their routines were not met and were not up to standard with this hoodie print
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About me

My name is Manuel Coria, I am a Business Marketing Major. I enrolled this class because marketing itself is super intriguing and fun to me, I love the fact about learning more about global marketing, brand exposure, brand identity, and brand culture. I want to grasp more knowledge about bringing ideas to not just one person or one city but world wide. Outside of class I really enjoy playing tennis! I have been playing for almost 4 years now and it is one of the best things that I have ever picked up! As of now I play for the OSU Tennis Club. I enjoy playing in the Albany Open nearly every year, the first time I ever played that tournament I somehow managed to win, which gave me my first win ever in my very first tournament.
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