Adidas Calling All Creators
CALLING ALL CREATORS Calling all creators was a strategic marketing plan from Adidas to get everyone involved in the creation of new products mainly focusing on footwear and apparel. By saying everyone I mean it, at first I was a little skeptical on what that meant too, especially since their first video was not the most clear. As the campaign grew and became bigger more videos about it were uploaded to Youtube giving us more details and hype about it. Their first video consisted of athletes, and artist walking into a room with crazy dramatic music playing in the background, and crazy zooming in and out of their best selling most hyped and upcoming shoes. So what did I mean when I said "everyone" earlier, well like I stated before Adidas kept releasing more of these videos and now they aren't just based around super well know celebrities, now they portray us , the average athletic, creative, mindful generation, shooting scenes in what appears to be a college,