HM apologizes for 'monkey' image featuring black child

HM is world wide brand that has a lot of power when it comes to exposure. On Jan.8.2018 the mega industry took a huge hit with a horrible marketing "accident". When releasing a new hoodie with a slogan of "Coolest monkey in the jungle" paired with an African American child was not good for the company, this created a massive out roar not just from regular consumers but also by their endorsed partnerships including Canadian singer the weekend, and American signer G-Eazy. Both of these artist and many more celebrities addressed this problem in their personal social media accounts by either posting a picture of the young child wearing crown with the same color hoodie but changed the slogan to "Coolest king in the world", or by creating a tweet.

After much hate and criticism HM quickly issued an apology, saying that everyone criticizing them was absolutely wrong, explaining how their routines were not met and were not up to standard with this hoodie print. Soon after the apology the item was removed from the online store, and a statement saying that HQ was going to further investigate why it happened in order to prevent it from ever happening again.

The main point of this mistake by HM is to always double if not triple check something before releasing it to the world, just because it sounds nice in your head does not mean is going to turn out okay in the real world. We always have to be aware of how someone might react to a certain image, slogan, or skit, some people are more sensitive than others, and as consumers they should still be accommodated to. HM's value proposition is to give us customers good quality clothing ar relatively cheap prices, this does not affect their value proposition at all, the only thing that took a hit is HM's reputation, and endorsements.